What Are Standard Banner Ad Sizes?
When creating banner ads, choosing the right size is crucial for visibility and performance. Using standard sizes ensures that your ads are displayed correctly across different websites and platforms. Here’s a guide to some of the most popular standard banner ad sizes you should consider when designing your next campaign.
1. 728×90 – Leaderboard
The 728×90 Leaderboard is one of the most common banner ad sizes. It is often placed at the top of web pages and provides a large, horizontal space for promoting your brand. This size is ideal for capturing attention immediately and delivering clear messaging.
Since it’s prominently placed, the Leaderboard is perfect for top-of-page visibility, especially on desktop devices.
2. 300×250 – Medium Rectangle
The 300×250 Medium Rectangle is another highly popular banner ad size. This versatile size works well on both desktop and mobile devices. It can be placed within the content of a page, providing a non-intrusive yet effective ad format.
The Medium Rectangle offers enough space for eye-catching graphics and clear text, making it a go-to option for many advertisers.
3. 336×280 – Large Rectangle
Slightly larger than the Medium Rectangle, the 336×280 Large Rectangle is another standard banner size. It offers more space for visuals and text, which can help increase engagement. Like the Medium Rectangle, this size is often placed within the content, providing a natural fit for user interaction.
It’s effective for displaying more detailed ads without overwhelming the viewer.
4. 160×600 – Wide Skyscraper
The 160×600 Wide Skyscraper is a tall, vertical ad size commonly seen on the sidebars of web pages. Its long format is excellent for grabbing attention as users scroll through content. This size is perfect for delivering brand messages alongside web page content.
The Skyscraper format works best for ads that require more vertical space to convey the message clearly.
5. 300×600 – Half Page
The 300×600 Half Page ad size offers even more vertical space, giving it high visibility. As one of the largest standard banner ad sizes, it provides a significant area for branding, images, and longer messages. Because of its size, this ad format tends to capture users’ attention more effectively.
This format is great for detailed visuals and calls to action.
6. 320×50 – Mobile Leaderboard
For mobile devices, the 320×50 Mobile Leaderboard is a standard banner ad size. It’s a smaller version of the traditional Leaderboard, designed specifically for mobile screens. This size is ideal for appearing at the top or bottom of mobile web pages, offering an unobtrusive yet visible ad space.
It’s one of the best sizes for targeting mobile users without overwhelming them.
7. 468×60 – Banner
The classic 468×60 Banner is one of the oldest ad sizes still in use today. Although it has been largely replaced by the larger Leaderboard, it is still used in certain web page layouts. Its smaller size makes it suitable for less prominent ad placements while still delivering your message effectively.
This format works well when space is limited, but you still want a horizontal banner.
8. 250×250 – Square
The 250×250 Square ad is another common format, often used in smaller spaces. Its symmetrical shape allows for flexible placement in sidebars or within content. Although it’s smaller than some other sizes, it still provides enough space for clear messaging and visual elements.
This size is great for maintaining balance in compact ad placements.
9. 120×600 – Skyscraper
The 120×600 Skyscraper is a narrower version of the Wide Skyscraper ad. It provides vertical space for branding, but its slim width makes it less intrusive. This size is perfect for sidebars, where you want to promote your message without distracting from the main content.
The Skyscraper is effective for vertically-oriented messages.
10. 970×90 – Large Leaderboard
The 970×90 Large Leaderboard is a wider version of the traditional Leaderboard ad size. This banner format provides even more space for visuals and text. It’s typically placed at the top of web pages, where it can capture users’ attention as soon as they land on a site.
It’s an excellent choice for making a bold statement on high-traffic pages.
Conclusion
Choosing the right standard banner ad size is important for maximizing visibility and performance. The most popular sizes, such as 728×90 Leaderboard and 300×250 Medium Rectangle, offer flexibility and high visibility across many websites and platforms. By selecting the appropriate size for your ad, you can ensure that your campaign is engaging, effective, and optimized for different devices.
